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CASE
STUDIES
Umbria provides services for a broad range of companies and
teams seeking to understand their audience. Below are selected
case studies from Umbria customers illustrating our solutions
at work.
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NEW PRODUCT LAUNCH
A personal electronics manufacturer seeks to understand
the marketplace prior to new product deployment.
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TRACKING TRENDS
Umbria uncovers a changing demographic trend that spells
dollars for gaming companies.
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TREND TRACKER: A $100M OPPORTUNITY
LOST
CPG manufacturers are late to the game. Twice. At a
cost of $100+ million.
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COMPETITIVE INTELLIGENCE
A company utilizes Umbria's services to assess the success
of a competitor.
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TRACKING TRENDS
As gas prices rose, the blogosphere heated up.
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TRACKING TRENDS: TREND OR FAD?
A dessert manufacturer turns a diet craze into sweet
success, but doesn't want to overstay the party.
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PRODUCT TRACKING
One lone blogger discovered a program considered spyware
on a Sony DVD. He wasn't alone for long.
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MARKETING EFFECTIVENESS
A quick-serve restaurant chain launches new product
and advertising to reach youth.
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MARKETING EFFECTIVENESS
Kobe was still king among Gen Y males.
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PRODUCT DEVELOPMENT AND MARKETING
EFFECTIVENESS
A company turns to Umbria to help predict the success
of new gaming titles.
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PRODUCT TRACKING
A rumor proves true, and when a video is posted on the
web, the New York Times and AP pick up the story.
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PPRODUCT TRACKING
Bausch & Lomb get a $2 billion lesson in acting
globally
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PRODUCT TRACKING
Dell customers were blogging about poor customer service
and support for over a year. And then an "A-lister"
blogger stepped in.
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