Online conversations about this new medium that empowers users to view downloadable entertainment from their hand-held device has increased steadily in the blogosphere over the past months. The blogosphere provides an unprecedented view of what consumers really think…Unaided. Unbiased. Unvarnished. Predictive.

	Where do bloggers watch mobile TV? The answers are surprising.

Based on the wealth of conversations from the blogosphere and consumer generated media, Umbria offers quarterly reports focusing on topics directly related to the rapidly growing mobile TV industry. In these reports you will gain insight into both the age and gender of speakers, what they discussed, how they interact with this product, and the implications for companies serving this industry.

Here’s a few examples of Umbria thematic insights and recommendations:

• How do bloggers speak about portable media players vs. traditional mobile devices?
• What is the preferred method to access content, when, and why?
• What are their biggest frustrations and concerns?
• What are the preferred content types, by demographic?
• What implications are there for increasing adoption?