|
|
CURRENT EVENTS
May 20-21, 2008 | New York | The CMO Club
 |
"Lessons Learned Migrating from Marketing 1.0 to Marketing 2.0"
Wednesday, May 21, 10:30 a.m.
Speaker:
Janet Eden-Harris, CEO, Umbria
|
Marketers, just like websites, have had to learn how to quickly adapt to a whole host of new tactics that can expand their brand. The opportunities to harness emerging digital channels to increase awareness, generate qualified leads and differentiate your firm as a thought leader are clearly among us. This session will discuss new approaches and lessons learned from making the leap from Marketing 1.0 to Marketing 2.0.
Learn more » |
June 4, 2008 | Monterey, CA | Sustainable Brands Conference
 |
"Insight From the Blogosphere — Current Analysis on Green Consumer Conversation"
Wednesday, June 4, 3:50 p.m.
Speakers:
Janet Eden-Harris, CEO, Umbria
Averill Doering, Manager of Consumer Insights & Strategy, Umbria
|
Janet Eden-Harris and Averill Doering present just released research—developed from analyzing millions of blogosphere conversations —that examines how the greening efforts of top brands are resonating with consumers. Umbria also outlines consumer sustainability trends that reveal who is most concerned, the level of their concern, and how their concern is affecting buying and other behavior. Learn more »
|
|
|
