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IN THE NEWS
May 2008 | MediaPost | Little Green Bag
As consumers reshape their thinking, the environmentally responsible consumer is a constantly moving target. Umbria spent a year studying 160,000 blogs that often mentioned sustainability. »More
April 18, 2008 | Fort Collins Now | Earth Day: Doubting Do-Goodism
The increasingly overflowing bandwagon of businesses marketing themselves as green often makes it confusing for the consumer. Studies show that individuals are increasingly attracted to environmentally friendly products, and consumers are becoming more educated about them. Still, they are frustrated with the vast amounts of information and companies' claims. »More
April 3, 2008 | WebProNews | Umbria Listens, Accepts J.D. Power Bid
Modern times call for modern efforts at gathering effective assessments of products like the famed awards J.D. Power issues to car manufacturers and firms in other industries. Their studies should receive an infusion of new information with news of their Umbria acquisition. » Read more
April 3, 2008 | Online Media Daily | J.D. Powers Acquires Social Media Research Firm Umbria
Boulder, Colo.-based Umbria's research tech uses algorithms to translate the social currency of communities like blogs, message boards and social networks into quantifiable data. The acquisition expands J.D. Power and Associates' Web-based, "voice of the customer" research capabilities. » Read more
April 2, 2008 | ClickZ | J.D. Power Buys Umbria, Buzz Monitoring Firm
Marketing research firm J.D. Power and Associates has snatched up Umbria, a provider of online buzz monitoring and marketing intelligence services. » Read more
April 2, 2008 | Data Mining | Umbria Acquired by J.D. Power
Navigating integration and growth can be extremely challenging...
Given J. D. Power's business, I suspect that Umbria will have a relatively smooth transition as they provide a very complimentary feature set. » Read more
February 12, 2008 | Computerworld | Mining the blogosphere to craft a reputation
Read how four lively bloggers boosted a company's bottom line.
» Read more
February 12, 2008 | Computerworld | Online reputation management is hot—but is it ethical?
It's no secret that blogs, forums and other online chatter can make or break a company's reputation. Learn how monitoring the blogosphere can help. » Read more
February 5, 2008 | Sustainable Marketing—are Bloggers "Buying" What You're Saying?
Mary Hunt reviews Umbria's webinar on sustainability, and how monitoring the blogosphere can help companies position their brand effectively.
» Read more
February 5, 2008 | Seeking Balance
What market segments care about being green? What demographic is more socially active in the green revolution?
» Read more
January 14, 2008 | Brandweek | What Would Lord Kelvin Do?
Feature by Peter Kim, Forrester Research. "If you can measure it, then you can manage it. If marketers have any hope of succeeding with today's CGM, they need to listen and measure before getting involved.... Instead, vigilant brand monitoring will help you measure and make sense of CGM by delivering aggregated cost- and labor-intensive consumer insights."
» Read more
December 2007 | Umbria Listens—and so should corporate marketers
Albert Maruggi of Provident Partners interviews Howard Kaushansky, Umbria president, on paying attention to social media, and the kind of insights you can get by listening. » Read more
December 2007 | Concern about China product recalls spills over to American-made products
The backlash from the China recalls also has spilled over even to U.S. made products, as evidenced by consumer comments it culled from 30 million blogs. » Read more
May 3, 2007 | iMedia Connection | PR Newswire, Umbria Track Brands on Blogs
PR Newswire has partnered with market intelligence firm Umbria to offer a new service that allows brands to monitor their reach and influence across consumer-generated media such as blogs. » Read more
May 3, 2007 | WebProNews | MediaSense Blog Measurement Tool Debuts
Umbria and PR Newswire have partnered on the launch of MediaSense Blog Measurement, for use by clients seeking insight into the buzz around their brands on the Internet.» Read more
May 3, 2007 | MediaPost| PR Newswire To Track Brand, Company Mentions On Blogs
PR NEWSWIRE HAS PARTNERED WITH online community market intelligence specialist Umbria to provide clients with a blog measurement tool that tracks online conversations about companies, products and brands--helping them understand who is saying what, and the potential impact for them. » Read more
May 2, 2007 | Boulder County Business Report| Umbria partners with PR Newswire
BOULDER - Umbria, a Boulder-based market intelligence company, is partnering with PR Newswire to provide a service that tracks and monitors blog conversations regarding a press release or news topic. » Read more
May 1, 2007 | MarketWatch | 'The Singularity' is already here!
Merging behavioral finance, "rockin' math," technology ... and profits
The Singularity? Remember Ray Kurzweil? Inventor. Entrepreneur. Artificial Intelligence. Futurist. Author: "The Age of Spiritual Machines: When Computers Exceed Human Intelligence." New book: "The Singularity is Near." In 2045 the human race "breaks the shackles of its genetic legacy and achieves inconceivable heights of intelligence, material progress and longevity." Kurzweil's Law of "accelerating returns." Material progress faster than Moore's Law. » Read more
April 16, 2007 | Internet Marketing Strategy & News | Web 2.0 Tactics You Just Can't Fake
So it’s my first session at the Web 2.0 Expo in San Francisco, CA and to get the spaces in my brain filled with something, I grab a Starbucks and head into the large meeting room. » Read more
April 16, 2007 | PC World | New Sources of Business Intelligence
Blogs, wikis, and community forums are a new form of business intelligence that can help companies prosper and bloom—or lead them to disaster. During the Web 2.0 Expo in San Francisco, Howard Kaushansky, president of the blog analysis company Umbria, said that businesses that ignore what's being said about them are missing out on new opportunities and placing themselves at great risk. » Read more
April 13 , 2007 | Boulder Country Business Report| Marketers Flexing Blogosphere Muscle
The blogosphere is gaining recognition as the next great marketing tool, with businesses bending over backward to have well-known, well-respected bloggers write about their products and services. » Read more
March 23, 2007| Bulldog Reporter's Daily Dog| First International Conference on Weblogs and Social-Media Analysis
If you’re interested in the mining of data and sentiment in consumer generated media head off to the University of Colorado at the end of this month. » Read more
March 21, 2007| TechRockies.com| Umbria Adds Research Scientist
Umbria, a Boulder, Colorado-based firm providing blog research and market intelligence drawn from online user-generated content, said today that it has added a research scientist focused on natural language processing to its team. » Read more
March 7, 2007 | Daily Research News | Tracking the Blogging Tribe
Colorado-based blog research specialist Umbria Inc. has launched Tribe Analysis™, a tool aiming to provide marketers with a new approach to understanding the consumer motivation behind publicly posted online discussions.
The patent-pending approach will enable marketers to examine the common interests, opinions and behaviours of individuals accessing any public forum, such as a blog, online social network, message board or chat room. By aggregating this information and applying demographic segmentation and topic clustering, additional insights can be uncovered about bloggers’ shared habits, likes and dislikes. » Read more
March 6, 2007 | Computerworld | Umbria analyzes Web 2.0 content to better glean consumer likes, dislikes
The scope of market research is expanding from focus groups and the analysis of consumer buying patterns to combing through blogs and social networks. » Read more
March 6, 2007 | CickZ News | Blog Monitoring Service Analyzes Tribal Interests
The product will attempt to identify the shared interests of subsets of online consumers. If, for instance, a marketer's primary targets are solar panel buyers, Umbria's reports might help determine ancillary group characteristics, such as a predilection for organic food or an interest in hang gliding.
Such data can be put to use in the development of marketing materials and media buys, and can contribute to product development and expansion. "It's that wider set of conversations that provide...richer context," said Umbria CEO Janet Eden-Harris. » Read more
February 28, 2007 | The Business| Companies ignore online brand ‘buzz’ at a cost
Traditional methods of market research, such as postal surveys and focus groups, fail to take into account the growing number of consumers talking about brands online. Each day there are more than 1.6m blog posts as well as millions of discussions on chat forums and message boards, many of them concentrating on commercial products and services » Read more
February 26, 2007 | ClickZ| Listening Technologies and Word of Mouth
Word of mouth has long been regarded as a marketer's dream, even before the Internet. Getting your target audience to talk positively among themselves about your brand, and possibly even recommend it to their friends, is tremendously effective. There's no secret as to why it works. People are inclined to trust their friends and community more readily than they trust biased commercial messages. » Read more
February 23, 2007 | Ch.aoti.ca| Adding Listening to your Marketing Mix - Blog Analysis
I joined an American Marketing Association Webcast yesterday about how companies, big and small (ie. my clients) can use blogs to forsee trends and improve products. I've been to a number of these webcasts, and often they devolve into a sales pitch... but this one was probably the best one that I have been too. » Read more
February 6, 2007| InformationWeek | Catch the Blog Buzz
Companies are using Weblogs to track—and promote—brands, but the blogosphere can be testy about too much corporate invasion. » Read more
February 6, 2007| Spokesman Review | It's no longer a man's, man's, man's world
Men continue to dominate the blogosphere's most prominent real estate, but women soon may overthrow them in an under-the-radar revolution. » Read more
January 25, 2007 | Denver Westword | The Blogtrotters: What's the Next Big Trend? Follow the Bouncing Ball
The blogosphere and similar Internet phenomena — the world of MySpace, Wikipedia, YouTube, Flickr and RSS feeds that information pundits label as "user-generated content," "consumer-generated media" or "social media," though many prefer the imprecise yet catchy "blogosphere"—as a perpetual, globe-spanning focus group. As people blog about the new iPhone, what they thought of Borat and how they take their cookie dough, they provide a wealth of unsolicited opinions that can be mined for valuable information about how a target audience thinks—and consumes. » Read more
January 11, 2007 | Supermarket News| Bloggers Hot on Organics, Survey Shows
BOULDER, Colo. -- New research into health and wellness issues and the Internet shows that “blogosphere” conversations are both numerous and predominantly positive, with bloggers frequently mentioning organic and natural foods and other issues related to health-conscious dietary choices.
» Read more
Winter Edition | Leading Perspectives| Blog Mania: What's the Buzz?
Consider some of the latest statistics of the blogging phenomenon: There are more than 60 million bloggers worldwide, with estimates that their numbers are doubling every six to nine months. » Read more
December 19 , 2006 | BtoB | Umbria Service Designed to Connect Marketers with Bloggers
Umbria Connect gathers information from publicly available consumer-generated media sources to locate individual bloggers writing about specific subjects or themes that might interest marketers. Umbria sells the blog URLs in blocks of 25 on a subscription basis. » Read more
December 17 , 2006 | New York Times | Brands for the Chattering Masses
For many, many decades, successful branding — one of the corporate world’s holy grails — involved a clear set of rules....But the branding game has changed radically, largely because of the myriad choices the Internet provides consumers and because of the economic influence of widespread Web pontificating, known as the blogosphere, which barely existed as a popular force until about four years ago. » Read more
December 1 , 2006 | Natural Products Marketplace | Buying Organics: What’s the Buzz?
"We wanted to determine why people are buying organic foods and often paying a premium to do so. Bloggers provide a clear picture of the prime motivators: health benefits, taste and environmental effects." » Read more
November 9 , 2006 | Advertising Age | Starbucks' Holiday Viral Effort Doubles as Social Experiment
Starbucks is handing out about 10,500 "cheer passes" daily around the U.S., and up to a half million passes through the next eight weeks. The company is hoping recipients track them through Starbuck's holiday microsite www.ItsRedAgain.com, to share how and where they received the pass. The idea is to follow how long people can sustain the "chain of cheer." » Read more
October 9 , 2006 | Interview with Janet Eden-Harris, CEO of Umbria
Janet Eden-Harris, Umbria CEO, speaks on how Umbria is using online opinions and information to provide information to companies about their brands and products. » Read more
September 27, 2006 | Shoppers Loading Up on Organic Foods
Umbria released a report that shows that the market for organic food products is growing. The report showed that the No. 1 reason people bought organic products was for health benefits, but that other factors, such as taste and environmental concerns ranked high. » Read more
September 20, 2006 | Umbria Trumpets
Analyst Report
Umbria has been named in the influential Forrester reports
as a "Strong Performer" in Brand Monitoring. » Read more
August 9, 2006 | Umbria Introduces Blog Data Mining Service
Umbria has launched Umbria Accent, a new analytics service to mine consumer data and generate reports from Internet blogs, message boards, chat rooms and other online public forums. » Read more
July 6, 2006 | USA Today | Authorship Gets Lost on Web
Plagiarism rampant on Internet. » Read more
June 6, 2006 | CNN | Rising Gas Prices Fire Up Bloggers
Umbria/CNN study finds bloggers speaking more about rising gas prices. » Read more
March 27, 2006 | Umbria Scientists
Nicolov and Salvetti Organize International Symposium on Analyzing
Weblogs
One of the most significant scientific events of 2006 in blog
analytics takes place at Stanford University March 27-29,
2006. Organized by Umbria scientists Nicolas Nicolov and Franco
Salvetti, the Symposium drew leading scientists
from around the globe to discuss various topics, from information
dissemination through mass media and blogs to the ability
to predict trends and vulnerabilities in semantics analysis.
» Read the blog.
February 27, 2006 | Network World
| Best Blogs for Buyers
In years to come, this decade might well be known as the Age
of the Blog. About 80,000 blogs are created every day, according
to Umbria, Inc., a new-media monitor. Technorati, the popular
blog-tracking site, keeps tabs on 24.9 million sites and 1.9
billion links. The blogosphere is a crowded, noisy place,
and IT blogs are everywhere. All of which means that finding
the best blogs to track your top vendors can be more miss
than hit. Yet blogs can be worthwhile sources of little-known
company or product information. » Read more.
January 23, 2006 | Business Week
| Math Will Rock Your World
A generation ago, quants turned finance upside down. Now they're
mapping out ad campaigns and building new businesses from
mountains of personal data...It's a parallel world that's
taking shape, a laboratory for innovation and discovery composed
of numbers, vectors, and algorithms. "We turn the world
of content into math, and we turn you into math," says
Howard Kaushansky, CEO of Boulder (Colo.)-based Umbria Inc.,
a company that uses math to analyze marketing trends online.
» Read the full story.
January 16, 2006 | Information
Week | Companies Go Bloggy For Marketing
Bloggers have become a sounding board for company spinners
looking to build word-of-mouth campaigns or head off a public
relations disaster. While hesitant to pay for endorsements
in the blogosphere, businesses are willing to spend hundreds
of thousands of dollars annually for online media monitoring.
» Read the full story.
December 12, 2005 | Fortune Magazine | Blogging for Dollars
How would you like to survey 20 million consumers in two minutes?
The blogosphere is a vast, unruly, and totally tantalizing
mother lode of unvarnished consumer opinion on every product
and service in the capitalist universe. But to know what the
masses are saying about your product, you would have to dig
through 350,000 fresh daily postings on a staggering 20 million
blogs worldwide (90% of them are based in the U.S.). And that's
just the beginning. Roughly 50,000 new blogs are launched
every day. Let's say you're still determined to find out how
your new gizmo is being received. Read more...
November 11, 2005 | The Wall Street
Journal | Nike Relaunches Kobe Bryant
Two years ago, explosive criminal allegations against basketball
superstar Kobe Bryant derailed his career as a pitchman for
a variety of products. But with Mr. Bryant's legal problems
now behind him, one of the few big companies that stuck with
him -- shoe giant Nike Inc. -- is preparing to capitalize
on its low-key two-year effort to keep him marketable. » Read more
November 10, 2005 | Boulder Daily
Camera | Boulder Company Studies Blogosphere
A college-aged male signs into his Weblog and begins typing
furiously. He chronicles everything from his day...starting
with his morning bagel to a hot new song...to his cell phone
MP3 player...[then a] rant about the tuition hike at his university...Companies
are taking notice of the "blog buzz" created by
these raw, unprompted references to products and services. » Read more
October 13, 2005 | Network of Executive
Women Conference Interviews Umbria's Luci Sheehan
How can (a brand manager) change what's being said about (their)
products? Umbria's VP Sales Luci Sheehan in attendance at
the October Network Executive Women (NEW) conference suggests,
"Use feedback from the vast and dynamic online community
-- and from tracking how the direction of the conversation
about your brand may change – to improve your products,
adjust your messaging and benchmark the effectiveness of your
advertising and marketing campaigns. » Read more
August 25, 2005 | Business 2.0
| Mining Blogs for Marketing Insight
Focus groups are fundamentally flawed: They're time-consuming,
expensive, and unreliable, since participants often alter
their opinions to fit in. Enter Umbria Communications, a startup
based in Boulder, Colo., that's transforming the Internet
into one gigantic focus group. » Read more
August 08, 2005 | Newsweek | The
New Crystal Ball: It's the Internet
If you were selling a product to Generation Y—the age
group between 10 and 27, which has yet to come up with a melodious
moniker—who would be your ideal spokesperson? At one
point in marketing history, answering that question would
have been a pricey process involving phone surveys, focus
groups and hanging around schoolyards and student unions.
Today there's a perfect shortcut: the Internet. Specifically,
blogs and chat rooms, where the opinions, whims and heartthrobs
of today's youth are freely aired. » Read more
June 23, 2005 | The Wall Street
Journal | Marketers Scan Blogs For Brand Insights
Many marketers suspect there are probably some valuable insights
contained in the Web logs produced by the estimated 12 million
online diarists. But in the cacophony of trivia, vitriol and
bombast that fills the blogosphere, useful nuggets have been
hard to find. Now, a growing number of marketers are using
new technology to analyze blogs and other "consumer-generated
media"—a category that includes chat groups, message
boards and electronic forums—to hear what is being said
online about new products, old ad campaigns and aging brands.
» Read more
June 20, 2005 | Adweek | Blogs
Growing Into the Ultimate Focus Group
In promoting a new calling plan this spring, U.S. Cellular
wanted to reach college-age consumers and speak to them on
their own terms. While normally that might mean convening
focus groups, commissioning surveys and porting over market
research reports, the Chicago company's youth-focused ad agency,
decided instead to listen to what their potential customers
were saying on their blogs.
» Read more
June 08, 2005 | The Washington
Times / UNITED PRESS INTERNATIONAL | Blog Software Tracks
Consumer Preferences
The skyrocketing popularity of personal Web logs is providing
new insights into the buying habits, political interests,
and the social and cultural attitudes of important segments
of the U.S. marketplace. » Read more
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