|
|
PAST EVENTS
April 3-4, 2008 | New York | Blogher Business Conference
 |
|
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. |
| So, how does that help your company through good times and bad? Janet Eden-Harris will address this topic along with other panelists on Friday, April 4, in a breakout session on Social Media Outreach Best Practices entitled "Who You Are, Not What You Do" at 10:45 -12:00. Learn more » |
April 8-9, 2008 | Los Angeles | Forrester's Marketing Forum 2008
 |
|
Marketing's New Imperative for Success: Engagement
Today, marketers face a tough reality: The classic "marketing funnel" is broken. Only 13% of consumers say they buy products because of ads. |
And more than half of B2B marketers say they struggle to reach decision-makers at customer organizations. As the power of traditional marketing fades, companies must develop a new approach: engagement. Fortunately, marketers have an expanded tool set for engaging customers — from digital innovations that encourage user interaction to social media that turns customers into influencers. Learn more » |
April 22-25, 2008 | Santa Rosa, CA | New Communications Forum 2008
 |
|
Janet Eden-Harris, CEO, Umbria will be speaking at the New Communications Forum. NewComm Forum is not a typical conference and it’s definitely not “Blogging 101″. The Forum provides an in-depth, hands-on exploration of the future of communications. In its four year histhttp://www.thecmoclub.com/ory, it has come to be known as one of the world’s leading conferences focusing on the latest trends in new emerging media and communications platforms. Learn more » |
September 23-26 , 2007 | Annual Marketing Research Conference
The Annual Marketing Research Conference is one of the AMA's largest and most popular professional development forums for the market researcher. This conference is designed to develop the researchers' scope through a variety of activities: intensive tutorial instruction (optional), provocative keynote presenters, concurrent sessions, presentations by leading research companies, as well as a variety of networking opportunities. Learn more »
March 26-28, 2007 | International Conference on Weblogs and Social Media
Umbria was a co-sponsor of the renowned International Conference on
Weblogs and Social Media which held from March 26-28 in
Boulder, Colorado.
Learn more »
February 22, 2007| "Look Who's Blogging: Tapping into the Blogosphere for Brand Insight "
Access the archive of this event with Peter Kim, Senior Analyst, Forrester, and Janet Eden-Harris, CEO, Umbria, as they explore not only what people are saying in the blogosphere, but who's doing the talking: is the discussion driven by young men? Baby Boomer females? It can make a big difference in interpreting the results. Learn more »
January 29-31, 2007 | OnMedia | AO Media Top 100
New York City - The Mandarin Oriental Hotel
 |
|
Umbria will participate in the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed. |
Umbria President Howard Kaushansky will be presenting as part of a workshop entitled, “Harnessing Web Analytics to Your Advantage.” It will be held January 31, 10:30 – 11:30 a.m.
December 11 , 2006 | Word of Mouth Marketing Summit & Research Symposium | Washington, D.C.
Howard Kaushansky, President of Umbria, addressed the topic of Spam Blogs, and also participated in a panel.
Webinar | November 16, 2006 | "Mining the Blogosphere: It's a Whole New World of Marketing"
Howard Kaushansky, President, Umbria, and Geno Church, Brains on Fire, speak on harnessing the power of the blogosphere illustrating with case studies. Watch the archived webcast »
December 11 , 2006 | Word of Mouth Marketing Summit & Research Symposium | Washington, D.C.
Howard Kaushansky, President of Umbria, addresses the topic of Spam Blogs.
December 11 , 2006 | Word of Mouth Marketing Summit & Research Symposium | Washington, D.C. |
Howard Kaushansky, President of Umbria, participates in WOMMA panel with Peter Kim.
Webinar | November 16, 2006 | "Mining the Blogosphere: It's a Whole New World of Marketing"
Join Howard Kaushansky, President, Umbria, and Geno Church, Brains on Fire, for an interactive webinar on harnessing the power of the blogosphere. The new online conversations—chatty, impassioned, diary-like—provide a new source of insight for companies to strengthen their brand, gain insights for product development, monitor product launches, and determine marketing campaign effectiveness. Register now »
June 23, 2006 | AMA "Hot Topics" Series: High Tech
Trends in Marketing
Chicago, IL - University of Chicago's Gleacher Center
A representative from Umbria will give an overview of "Word
of Mouth Marketing" at this one-day conference featuring speakers
from Pheedo, Cerado and the American Cancer Society. The conference
surveys a range of social media including podcasting, video
blogs, RSS, and Social Networking. Go here
for the event agenda.
June 21, 2006 | Denver PRSA
Denver, CO - Oxford Hotel
Howard Kaushansky will join presenters from Booyah Network
and Room 214 to address the regional Public Relations Society
of America chapter at this session to focus on social media
technologies including podcasting, web blogs, video broadcasting
and search optimization. Discussion will center around understanding
how PR professionals (and their clients) can benefit from
these technologies, general online trends and the marketing
applications.
June 14, 2006 | Marketing Research
Association Annual Conference
Washington, D.C.- JW Marriott
Howard will give an overview of Blogs and Word of Mouth Research
at this conference for market researchers. Register here.
May 18, 2006 | AMA "Hot Topics"
Series: High Tech Trends in Marketing
New York, NY - AMA Conference Center
Howard will give an overview of Blogs and Word of Mouth Research
at this conference for market researchers. Register here.
May 04, 2006 | OnHollywood Digital
Media & Entertainment Summit
Hollywood, CA
Umbria's Howard Kaushansky moderates the "Consumer-Generated
Media: What is it Worth?" panel at this Digital Media and
Entertainment Executive conference. Panelists represent Atom
Entertainment, Dabble, Kaneva, PodShow, Reality Digital and
Revver. For conference details, go here. Umbria, Inc. is also
selected as a "OnHollywood 100 Power List" Honoree.
March 27, 2006 | AAAI 2006 Spring
Symposia on Computational Approaches to Analysing Weblogs
Stanford University, California
Organized by Umbria scientists Nicolas Nicolov and Franco
Salvetti, this Symposium on blog analytics
drew leading scientists from around the globe. Read
the blog.
March 15, 2006 | Silicon Ventures
Digital Media Symposium
Mountain View, CA
March 07, 2006 | IPDI Politics Online
Conference
George Washington University, Washington, D.C.
Who influences the conversation about your candidate or issue?
Friends, family, colleagues, blogs, MSM, talk radio or all
of the above? A panel of experts from Burson Marsteller, The
Keller Fay Group, E-Advocates and Umbria discuss the latest
research on how peers and media filter messages – and
what political strategists can do to reach the people who
reach everybody else. See the conference agenda here.
February 10, 2006 | AMA "Hot Topics"
Series
Phoenix, AZ
Umbria's Director of Marketing Willow Baum-Lundgren gives
an overview of "Word of Mouth Marketing" at this
one-day conference. Featuring speakers from Pheedo, Cerado
and the American Cancer Society, the conference surveys a
range of social media including podcasting, video blogs, RSS,
and Social Networking. For upcoming AMA Hot Topics series
"High Tech Trends in Marketing" events, go here.
January 19, 2006 | WOMMA: Word of
Mouth Basic Training
Orlando, Fl
Umbria's VP Product Management Dave Howlett joins Brian McRoberts
of AOL and Laurent Flores of CRM Metrix on the "Measuring
the Impact of Word of Mouth" panel. For case studies
and practical word-of-mouth marketing how-to's, go here.
January 13, 2006 | AMA "Hot Topics"
Series: High Tech Trends in Marketing
Chicago, IL
Umbria Product Manager Michael Sevilla gives an overview of
"Word of Mouth Marketing" at this one-day conference.
Featuring speakers from Pheedo, Corante and the American Cancer
Society, the conference surveys a range of social media including
podcasting, video blogs, RSS, and Social Networking. For upcoming
AMA Hot Topics series "High Tech Trends in Marketing"
events, go here.
January 05, 2006 | 2006 International
CES: Defining Tomorrow's Technology
Las Vegas, NV - Las Vegas Convention Center
Umbria CEO & President Howard Kaushansky will join marketing
experts from AOL, eBay, palmOne and Sync magazine to discuss
"What A Consumer Wants," a panel discussion examining
the changing consumer: how, and when today's fickle consumer
shops, and what services they want. For more about the show
which runs January 5 - 8 in Las Vegas, go here.
December 07, 2005 | AMA Colorado
Conference
Denver, CO - University of Denver
TBD
More information available soon about this event.
November 09, 2005 | Fall Focus by
Parks Associates: Making Media Meaningful
San Jose, CA - The Fairmont
October 17, 2005 | BlogOn 2005 Social
Media Summit
New York, NY - Copacabana
September 19, 2005 | Digital Hollywood
Santa Monica, CA - Loews Santa Monica Beach Hotel
September 13, 2005 | The Wall Street
Transcript's "Igniting Buzz Conference"
New York, NY - Harvard Club
Read an interview with Umbria's Howard Kaushansky
from this conference.
» More...
|
|
