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PRESS RELEASES
April 2, 2008 | J.D. Power and Associates Acquires Umbria Inc.;
Expands Voice of the Customer Research Capabilities on the Web
J.D. Power and Associates, a business unit of The McGraw-Hill Companies, announced the acquisition of Umbria Inc. The acquisition will further enhance J.D. Power and Associates’ voice of the customer-based studies on quality and customer satisfaction, which are used by leading manufacturers and service providers in a variety of key global industries.
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January 28 , 2008 | Umbria to Host Webinar on Social Media Analysis of Greening of Brands
In a live webinar taking place this week, Umbria Umbria will present new research – developed from analyzing millions of blogosphere conversations – that looks at how the sustainability efforts of top brands are resonating with consumers.
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November 29 , 2007 | New Blog Research Shows Widespread Impact of Chinese Product Recalls
Is the “Made in China” label prompting consumers to run the other way? How has the recent wave of Chinese-made product recalls impacted consumer confidence in American-made products? Most importantly, what strategies can U.S. companies develop to address these growing concerns?
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October 31, 2007 | Umbria Announces Webinar on "Making Social Media Work"
Umbria CEO Janet Eden-Harris hosts Forrester Research Senior Analyst Peter Kim in a webinar entitled “Web 2.0 Meets Marketing 2.0: Making Social Media Work” on November 7 at 3:00 pm EST. The webinar explores the importance and growing influence of social media, and how organizations can leverage social media to inform marketing programs including product development, advertising, and competitive analysis. » More
September 26, 2007 | New Blog Research Shows Consumers Care Deeply About Environmental Responsibility, but Concerns Vary by Age and Gender
Umbria’s research shows that consumers are increasingly discussing environmental issues, with nearly 10,000 mentions per week over the course of the summer months. Almost seven in 10 mentions were from males; the conversations also skewed to both ends of the age spectrum.» More
May 2, 2007 | PR Newsire to Offer Comprehensive Blog Measurement Tool
Partnership with Umbria gives communications professionals a sophisticated tool to track blogosphere discusssions and measure how messages resonate among consumers.
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March 22, 2007 | First International Conference on Weblogs and Social-Media Analysis Taking Place This Month
Leading CGM companies Umbria and Nielsen BuzzMetrics to co-sponsor event at the University of Colorado » More
March 21, 2007 | Umbria Adds World Expert in Natural Language Processing
Christer Samuelsson joins Umbria’s science team to help lead new developments in understanding blogger profiles and psychographics. » More
March 06, 2007 | Umbria Developing Breakthrough Blog Tribe Analysis
Umbria Tribe Analysis™ enables marketers to understand attitudes and behaviors of consumer segments based on analyzing the full spectrum of their online conversations. » More
February 15, 2007 | Webinar on Mining the Blogosphere for Brand Insight
The February 22 webinar will feature guest speakers Peter Kim, Senior Analyst, Forrester Research, and Janet Eden-Harris, CEO, Umbria. Peter will discuss the growth and importance of the blogosphere and consumer generated media, ways to analyze the blogosphere, four steps needed in accurate blog analysis, and practical first steps for marketing professionals. Janet will address how the blogosphere can be segmented by age, gender and sentiment for better insight. » More
January 17, 2007 | Umbria Selected by AlwaysOn Media as Top 100 Private CompanyAward Winner
Umbria has been recognized for leadership in its blog anlaysis technology by AlwaysOn Media as one of the AO Media 100 Top Private Companies in the Emerging Technology Category. AO Media 100 is a power list of the top private digital media companies. » More
January 9, 2007 | Bloggers Enthusiastic for Organics and Health Trends According to New Umbria Research
Umbria releases its first comprehensive data addressing organic eating habits, health trends and user demographics, based on the analysis of blogosphere conversations.
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December 18, 2006 | Umbria Connects Marketers with Bloggers Through New Research Offering
Umbria releases Umbria Connect™, a service that provides URL source lists to companies eager to connect with individual bloggers who are passionately blogging on topics of high interest.
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November 14, 2006 | Umbria Dials into Mobile TV Viewing with Industry's First Blog Research
Umbria is offering its syndicated Mobile TV reports on a subscription basis, including quarterly updates, to help marketers and other interested parties track this rapidly evolving market.
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September
27, 2006 | Umbria Releases Blog Research on Organic Food Purchasing
Behavior and Attitudes
Umbria researched
the blogosphere for insight into organic food shopping, and
uncovered some interesting observations.
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September
18, 2006 | Umbria Delivers Segmentation-Focused Brand Monitoring
Forrester Research
has named Umbria a Strong Performer in its Brand Monitoring
Q3 2006 report. According to Forrester, "The product is a
good fit for buyers who seek insight on key consumer segments
and want to focus on consumer-generated content."
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September 11, 2006 | Umbria to Showcase Blogosphere Analytics
at 2006 DEMOGala
Umbria has been
selected as a finalist in the upcoming Colorado Software and
Internet Association (CSIA) DEMOGala event
showcasing the best technology companies in the state.
» More
August 07, 2006 | Umbria Launches Breakthrough Blogosphere Analytics and Reporting Platform
Umbria's new approach
to mining Consumer Generated Media (CGM) content speeds research,
reduces blog spam and enhances insight generation.
» More
May 16, 2006 | Umbria Appoints Janet Eden-Harris as Chief Executive Officer
Janet Eden-Harris
joins Umbria as new Chief Executive Officer.
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November 02, 2005 | Umbria Announces Client Service & Sales Leadership
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October 17, 2005 | Umbria Named BLOGON 2005 Innovator
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September 6, 2005 | Umbria Adds Acclaimed Natural Language Processing and Machine Learning Experts
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August 23, 2005 | Online Monitoring Company Umbria Wins Business Innovation Award
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July 27, 2005 | Umbria Announces Enhancements to Buzz Report
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June 06, 2005 | Tracking the Blogosphere: Umbria Communications Unveils Hot Topics, Trends and Brands among Generation Y
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