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Boulder, Colo. - (October 17, 2005) – Guidewire Group, producer of BlogOn 2005 Social Media Summit (http://www.blogonevent.com/blogon2005) , announced today that it has selected Umbria, Inc. to exhibit in its exclusive Showcase at BlogOn 2005, taking place October 17-18 at the Copacabana in New York City. Umbria is among a select number of cutting-edge technology companies named as Social Media Innovators after an extensive screening process that included hundreds of candidates.
The companies named as BlogOn 2005’s Social Media Innovators were evaluated on several criteria, including their unique approach to the target market, the importance of the problem addressed by the technology, and the size of the market opportunity. Chris Shipley, executive producer of the BlogOn executive conference, personally led the selection process, carefully reviewing applicants to choose those with the most innovative social
media products and services. Well known as the respected host of the DEMO conferences, she has helped nearly 1,000 companies break into emerging markets.
“We are very proud of the companies participating in this year’s BlogOn Showcase,” said Shipley. “We expect them to play an important part in shaping the social media landscape in coming months. There’s no doubt that adoption of social media technology is on the rise and these companies should be applauded for recognizing the market’s needs and adapting quickly to meet consumer demands.”
Umbria stood out in part because of the company’s ability to effectively collect the unsolicited opinions and perceptions of the online community and turn them into actionable market intelligence.
“Umbria is honored to be selected as a 2005 BlogON Social Innovator,” said Howard Kaushansky, President and CEO of Umbria, Inc. “The Internet has quickly become part of society’s culture, giving consumers a new outlet to voice their opinions about everything from state elections to the latest ad campaign. Listening to and embracing the power of the blogosphere, and the online community as a whole, is increasingly becoming a critical element to succeeding in today’s emerging business market.”
Executives from Umbria will be among the hundreds of senior communications and internet marketing professionals, technology insiders, investors, analysts and media that will gather at BlogOn 2005 in New York City to explore how social media like blogs, RSS feeds and podcasting can be used to create more meaningful conversations with customers.
BlogOn2005 will open with a keynote address by renowned author and agent of change Seth Godin. BlogOn 2005 attendees will also hear from marketing and social media experts at leading companies such as AOL, Disney, Fox Broadcasting, Organic, SIRIUS Satellite Radio and
Yahoo!, who will share proven techniques for using social media for business advantage.
Additional details on BlogOn 2005 Social Media Summit and the Showcase program can be found online at http://www.blogonevent.com.
About Guidewire Group Guidewire Group, producer of the BlogOn 2005 executive conference for internet marketing professionals, is a global research firm focusing exclusively on emerging technology companies
and markets. The company's online media, reports, and executive events bring the right people together at the right time with the right information to accelerate market development and business opportunity for entrepreneurs.
About Umbria
Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria’s patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world’s leading brands. For more information on Umbria, please visit www.umbrialistens.com.
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
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