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BOULDER, Colo., May 15, 2006 – Umbria, Inc., a market intelligence company that analyzes the opinions and perceptions of the online community (comprised of blogs, message boards, chat rooms, and other public forums) and distills such comments into actionable market insights, today announced that Janet Eden-Harris has been appointed Chief Executive Officer.
As CEO, Eden-Harris will oversee the strategic direction of the company. In her most recent post as Executive Vice President and Chief Marketing Officer for Information Resources, Inc. (IRI), a leading, multinational information services company, Eden-Harris was responsible for
global marketing, product management, alliances and strategy. Former CEO Howard Kaushansky will continue in his roles as President, co-founder and Umbria board member, focusing on industry evangelism and strategic business development.
“We, the company and our investors, are very enthusiastic about Janet joining our team. With a mix of technology start-up and mature company expertise in marketing and research, Janet is a natural fit for Umbria,” said Kaushansky. “Bringing her deep knowledge of the industry, Janet’s
leadership will help ensure the company continues to innovate and deliver highly relevant, actionable and valuable information to our customers.”
“We’re very pleased to add a market luminary like Janet to the executive team at Umbria,” added board member Tom Washing, a founding partner of Sequel Ventures. “Janet’s proven track record in leading market research and technology companies through rapid growth makes her perfectly suited for Umbria.”
Prior to IRI, Eden-Harris was Executive Vice President and Chief Marketing Officer for i2 Technologies, a supply chain management solutions provider. She was also Chief Marketing Officer for Aspect Development. Eden-Harris has held a variety of senior positions in the technology and agency sector and was co-founder of marketing consulting agency, Eden Harris,
Associates.
About Umbria
Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria’s patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world’s leading brands. For more information on Umbria, please visit www.umbrialistens.com.
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
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