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Mining the Blogosphere: It's a Whole New World of Marketing

The blogosphere and other consumer-generated content didn't exist five years ago. Today, it's exploding, doubling every six months. A new blog is born every second. Those online conversations—chatty, impassioned, diary-like—provide a new source of insight for companies to strengthen their brand, gain insights for product development, monitor product launches, and determine marketing campaign effectiveness.

This webinar, presented by the American Marketing Association, featured Howard Kaushansky, President, Umbria, and Geno Church, Brains on Fire. Howard and Geno co-presented a webinar that addressed:

• Why the blogopshere is an important source of market information
• How marketers can use the blogosphere to measure the effectiveness, momentum and engagement of marketing initiatives/programs.

The webinar also included case studies that showed how the blogosphere has been used in:

• Product Management
• Brand Management
• Tracking Trends
• Engagement

The webinar also addressed the importance of spam filtering and new technology to analyze the blogosphere by age and gender.

If you are a CMO, a brand manager, a product manager, advertising agency or marketing strategist, you will want to watch this informative webinar.