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Look Who's Blogging: Tapping into the Blogosphere for Brand Insight

Explore the importance of learning not only what people are saying in the blogosphere, but who's doing the talking: is the discussion driven by young men? Baby Boomer females? It can make a big difference in interpreting the results.

This webinar, presented by the American Marketing Association, featured Peter Kim, senior analyst from Forrester Research and Janet Eden-Harris, CEO, Umbria.

Peter explored the growth of the blogosphere and what it means for Brand Management. Janet discussed how the blogosphere can be segmented by age, gender and sentiment for better insight.

In this webinar you will learn how companies can:

• Segment the blogosphere conversations by gender and age to more effectively analyze target segments
• Discover emerging trends, and who's driving them
• Measure the effectiveness, momentum and engagement of your marketing
• Determine what consumers say about their products, their brands, and competitors, in their own words

If you are a CMO, a brand manager, a product manager, advertising agency or marketing strategist, you'll want to check this out.