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Mining the Blogosphere for Product Innovation
What if you could read the minds of consumers to:
- Be the first to understand what consumer segments are saying
- Act faster on emerging trends
- Connect with key consumers
Learn how to harness the power of the blogosphere for product innovation by tapping into one of the most timely and unbiased sources for consumer insight to guide concept development through new product launch.
In this webinar, Janet Eden-Harris, Umbria CEO, showed how blog analysis is being used today to:
- Identify unmet needs in the market
- Determine what features are important to a specific demographic
- Discover what your target market likes or dislikes about competitive offerings
- Monitor consumer reaction to new products
- Establish and track key performance indicators (KPIs)
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