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Trend Spotting in the Blogosphere | What 2007 Trends Mean for You in 2008

FEATURED SPEAKERS:
Janet Eden-Harris, CEO, Umbria
Carter Truong, Senior Analyst, Umbria

In a retrospective look at research from social media, Umbria looked for common themes across all research in all industries in 2007. Some megatrends popped up over and over—trends that you’ll want to know about, consider as you develop new products and services, and monitor in 2008.  The 2007 conversations in social media give you insight into issues such as:

• What does the future hold for luxury goods?
• What role does brand play in product selection?
• How are consumers dealing with information overload?
• What role does customer service play in product selection?
• What defines “success”?
• What is emerging as the most important value for Gen Xers?

Some of the answers are surprising.