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Media Convergence

With the countdown to digital broadcasting, with a final cutover date in February 2009, the convergence of TV and Internet is becoming a reality. From the abc.com lineup of HD programs to streaming movies from Netflix, networks and studios are experimenting with different offerings split between broadcast, internet and DVD offerings, different streaming technologies, and alternate strategies for advertising.

In this webinar we look across social media for the past year, looking at millions of unfiltered, unbiased conversations about what consumers think about topics such as the following:

• What is the consumer experience with online programming?
• What are the profiles of the consumer personas and
  how have they changed over the past year?
• What are the barriers to moving to online programming?