WEBINARS
Media Convergence
In a retrospective look at research from social media, Umbria looked for common themes across all research in all industries in 2007. Some megatrends popped up over and over—trends that you’ll want to know about, consider as you develop new products and services, and monitor in 2008.
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Trend Spotting in the Blogosphere
In a retrospective look at research from social media, Umbria looked for common themes across all research in all industries in 2007. Some megatrends popped up over and over—trends that you’ll want to know about, consider as you develop new products and services, and monitor in 2008.
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The Blogosphere: Greenfield or Minefield?
As the climate heated up in 2007, so did the blogosphere. In fact, Umbria sifted through 30 million blogs and saw new postings spike upward to 9000 per week over the last half of 2007. What does the surge in interest mean for your products and brands in 2008?
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Look Who's Blogging
Explore the importance of learning not only what people are saying in the blogosphere, but who's doing the talking: is the discussion driven by young men? Baby Boomer females? It can make a big difference in interpreting the results. This webinar, presented by the American Marketing Association, featured Peter Kim, senior analyst from Forrester Research and Janet Eden-Harris, CEO, Umbria.
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Harnessing the Blogosphere for Product Innovation
This webinar looks at how companies have been able to successfully use analysis of the blogosphere to drive production innovation. Learn why the blogosphere is an excellent source to learn about trends before your competition does, giving you a competitive edge. This webinar features Janet Eden-Harris, Umbria CEO. Learn more »
Mining the Blogosphere: It's a Whole New World of Marketing
Find out why the blogopshere is an important source of market information and how marketers can use the blogosphere to measure the effectiveness, momentum and engagement of marketing initiatives/programs. Featured speakers are Howard Kaushansky, President, Umbria, and Geno Church, Brains on Fire. Learn more »
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