COMPETITIVE INTELLIGENCE & SOCIAL MEDIA

Social media can offer unique insight about your competitors. Listening directly to what consumers in your target demographic market say about your competitors and their products can keep you from getting blindsided by trends and issues that have been overlooked by traditional market research tools.

Listening is valuable.  But Umbria does a lot more than collect reams of data that you need to sift through and interpret. Umbria draws conclusions and insights that you can act upon.

A sample of questions that Umbria’s competitive analysis investigates includes:

• Which attributes of your competitor's products does the market like and why?
• What motivates consumer sentiment and mood toward specific competitor attributes?
• What are the demographic sentiments toward your competitor's brand and why.
• What issues are generating buzz for your competitors and with what demographics?
• Which consumers feel strongly about which issues?
• What emotions are associated to competitive brands and products?
• What emerging trends bode well for your competitors?
• What is the appeal of different attributes of your competitors’ products?
• What opportunities exist for gaining traction with a market segment?

Umbria’s competitive analysis helps marketing professionals keep the competitive advantage they need to keep on top of the market.