MARKETING CAMPAIGN EFFECTIVENESS

Umbria's analysis of social media can help companies and advertising agencies:

• Establish KPIs for marketing campaigns,
• Formulate campaign strategy and concepts,
• Measure campaign effectiveness.

Because Umbria can tell you not only what is being said, but who is doing the talking, segmenting by age, gender, and sentiment, only Umbria analysis can answer questions such as:

• What messages will resonate with my target audience?
• Is my marketing campaign reaching my target audience?
• Are there other segments responding with positive sentiment that I didn't expect?

Umbria can help you gauge the effectiveness of a marketing campaign—whether print, TV, or online advertising—by monitoring and measuring the conversations occurring around and during that campaign.

Market Intelligence & Recommendations

Umbria delivers not just data, but recommendations based on the research, helping your organization to plan, execute, and measure effective marketing campaigns.