TRACKING TRENDS

Tracking trends to ride them or leave them

What marketer hasn't wanted a view of the future for their products? What if they could know in advance what trends are growing? Which ones will lose their appeal to customers? The blogosphere provides a new way to this early insight into what consumers are thinking about.

Bloggers are typically more educated, spend more time online, spend less time watching traditional media, are more affluent, and are passionate about issues they care about, according to Jupiter Research. In short, they are opinion leaders and can be early indicators of mass trends.

Umbria identifies and provides analysis on the opinions and key perceptions driving consumer behavior.

• Identify key trends that affect customer behavior
• Dissect trend participation by demographic segment
• Analyze the distribution of conversation by across trend topics
• Understand customer attitudes relating to the trend-by customer type
• Investigate how changing trends affect brand loyalty
• Consider how to use changing trends to advance your brand and products

Unbiased, Timely Market Intelligence

Fierce competition is driving the need to better understand a brands strengths, weaknesses, and potential opportunities for competitive advantage. Brands with an intimate understanding of what's most important to their customers have a powerful competitive edge.

Umbria can give you that edge, and greater insight than any other blog analysis service, but not only telling you what is being said, but who is doing the talking, segmenting by age, gender, and sentiment.